Demandbase

Reports

Read up on a variety of topics from data health to ABM.

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Evaluate your AI + ABM readiness. Use this interactive tool to assess capabilities, uncover growth opportunities, and get guidance to accelerate adoption.

Uncover insights from 500+ B2B leaders. Learn how data, automation & AI unite to accelerate growth in the 2025 State of B2B Marketing Report.

Uncover 2025 B2B marketing insights from 500+ leaders. See how data, automation, and AI drive growth, and where top teams invest next. View the infographic.

Discover what sets advanced ABM programs apart. Get ForgeX research on benchmarks, maturity pillars, and best practices to optimize your account-based strategy.

Discover how AI transforms Account-Based Marketing. Learn top use cases, lessons from ABM leaders, and a quick-start checklist for smarter, faster growth.

Discover how buying group martech boosts GTM results. Read Gartner’s insights on targeting, engagement, and revenue growth. Get the full report.

Download the 2025 State of ABM Report. Learn how advanced B2B teams use AI, hyper-personalization, and cross-functional alignment to drive revenue results.

Download the joint ForgeX and Demandbase research on AI adoption in account-based marketing. Discover key use cases, implementation strategies, and future trends for ABM programs.

Access exclusive research from Demandbase and eMarketer revealing how 58% of B2B marketers struggle with ad waste. Learn strategies to target buying groups, optimize spend, and improve marketing ROI.

Unlock the secrets to closing bigger deals with our expert multithreading guide. Learn how to boost win rates by 17%, navigate complex accounts, and turn deals into revenue engines. Free download from Demandbase and 30 Minutes to President's Club.

Discover insights from B2B marketing leaders on embracing AI, redefining demand gen, and fostering authentic buyer relationships in 2025.

See why Demandbase was named a Leader in the 2024 Gartner ABM Magic Quadrant. Read the report and learn how we can meet your ABM needs today!

Explore proven ABM strategies with 2024 ABM Benchmark Report. Learn how top companies drive ROI and growth with advanced tools and AI.

Explore 2025 trends in ABM, AI, and more from the 2nd Edition of the State of B2B Advertising Report. Get market analysis and expert insights today!

Discover how to align sales and marketing teams for better results. Learn strategies to create synergy and boost performance.