Forrester 2022 TEI Study Concludes Demandbase Offers Significant ROI

Forrester Consulting conducted a new Total Economic Impact™ (TEI) commissioned study which concluded that Demandbase offers customers a significant return on investment.

Who is this study for?

As outlined on Forrester’s site, their TEI studies help organizations understand the financial impact of a technology investment. The TEI methodology specifically aims to help companies demonstrate, justify, and realize the tangible value of IT initiatives to enable both senior management and other key business stakeholders to make informed innovation decisions.

In the study, readers will come across clear-cut numbers that can help them formulate estimates for how long it will take for them to see the impact of a specific investment. Numbers like:

• 367% ROI over three years
• $2.47M in benefits
• < 6 months payback

can help prospective buyers build a business case to get the buy-in from their finance departments, leadership teams, or board members.

How is this study different from others?

Unlike the recent Forrester New Wave™ report, designed to help Forrester clients understand which vendors they should consider in an emerging technology or services market by comparing vendors and their products, the TEI study focuses only on one composite organization and looks into four components to evaluate investment value:

• Cost
• Benefits
• Flexibility
• Risk

To complete the study, Forrester leverages independent customer interviews as well as primary research. Read the TEI study to find out where customers saw the biggest changes in their business after implementing Demandbase.

Don’t have time to read the full study right now? There’s also an infographic version with the results overview.